Out with the old and in with the new older for Mountain Dew
Out with the old and in with the new older The return of the iconic mountains to the logo on both the can and bottle is likely to have a positive impact on Mountain Dew's brand image and consumer perception. By emphasizing its heritage and incorporating nature-inspired elements like the mountains into its logo, Mountain Dew is aligning itself with current trends towards authenticity and sustainability. This move is likely to resonate with consumers who value brands that have a strong sense of identity and connection to their roots. https://www.marketingdive.com/news/mountain-dew-new-logo-visual-refresh/728669/ According to Chris Kelly a senior editor at Marketing drive, "The decision to return to the mountains with a revamped visual identity is a bold move for Mountain Dew that is likely to have a significant impact on the brand's image and consumer perception. By drawing on its heritage and history while also embracing a fresh new look, Mountain Dew is posit